COVID presented some challenges — like shooting commercials completely remotely with 1 talent and 1 camera operator in the room. But, you’d never know, right?
DoorDash wanted to let the world know they deliver more than food. What better way to show this than with a very demanding Tiffany Haddish racing to get ready for The Emmys?
With the launch of the all-new 2021 Escalade, Cadillac wanted to go BIG - including having legend Regina King be the driving force behind the biggest vehicle launch of the year (during the biggest show of the year - The Oscars).
With the launch of McDonald’s All-Day Breakfast, it can be tough decision between breakfast and lunch. In this 30-second spot, Ben Higgins from ABC’s The Bachelor get visited by ghosts of Bachelor past as we draw a parallel between deciding on what to eat and who to love.
I probably shouldn’t tell you what my favorite spot that I’ve made is. But, this is it. I wanted to challenge myself by making a music-based spot without a single spoken word. The client loved it so much, they renewed the ad 3 times.
Imagine getting a sext from your father. That awkward situation was the premise for a series of spots that tied together ABC’s black-ish and Freeform’s grown-ish for the launch of the Google Pixel 2, starring the luminous Yara Shahidi.
The directive from JCPenney was to showcase how the store has “style and value for all.” What if that statement was so true that it could pull together two different characters from two different shows in two different universes to converge in one impossible encounter? Starring Katy Mixon from American Housewife and Jenna Fischer from Splitting Up Together.
This was huge. Marriott wanted to create a memorable “Oscar moment” for the launch of the Bonvoy loyalty program. I concepted the seamless transition from the Oscars to commercial, wrote the transition voiceover, wrote and produced the 30-second introduction spot, created the in-show screen effects, and produced the entire sequence with the Oscars production team and AMPAS.
Humana | Susan Lucci - “Routine” / Dancing with the Stars
Target sponsored an airing of Mary Poppins under the Wonderful World of Disney banner, and wanted a heartwarming (but branded!) series of interstitials to carry the viewer through the night. I pitched the concept of Dick Van Dyke losing the key to the Disney Vault, which was then found by the Target dog. Dick then took a walk down memory lane as he discovered actual original props from the film in the vault as he shared his memories with us, and encouraged us to create our own memories that night too. This unprecedented effort called for the creation of the storied Disney Vault on television.
